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Top 5 Search Engine Optimization SEO Myths

There are many SEO myths and rumors we hear and read about everyday. While there are SEO tricks that work for a time, but inevitably come back to haunt the website using them, most of SEO is knowledge and work. Below we have listed some of the more popular Search Engine Optimization Myths.

Your top ten search engine ranking can be guaranteed
Some SEO firms will advertise a "guarantee" to have you listed in the top ten rankings. No one other than the search engines themselves can guarantee any ranking. Don\'t believe it. Trust their results for other clients and make your decision from actual client successes, not empty promises and guarantees.

Simply inserting keywords in the keyword meta tag will help list your site for that keyword
Most major search engines do not spider or index the keyword meta tag and those that do, if the keyword is not also in the copy of the same page, it\'s considered spam which could lower your rankings, not raise it.

The more times you repeat the keyword in the page, the higher it will rank.
This is a little tricky since each algorithm uses different factors for ranking. A keyword density that is too high will get listed lower or penalized.

Hidden links or text in a page can get your page ranked higher.
Keyword stuffing and hidden links in the page can get your site penalized or banned if detected. It is considered spamming by some engines.

You don\'t need to update your site to keep your rankings.
By routine maintenance (removing outdated material, fixing broken links, queries, etc.) and updating your pages regularly, you are signaling the bots and crawlers to come back and re-crawl your site for changes to their listings.
Source: Big Oak

July 2010